From 1999 to 2001, Square Enix and Coca cola joined together in a marketing campaigns. The most popular item of this campaign are Final Fantasy Coca-Cola figures, from FF VIII to FF X. I will present the full set (52 color and 52 clear) later.
You could also win some collector item with a draw. One of them is Final Fantasy Coca Cola Special Box, only available by winning in the special lottery. 10 000 was made. It’s a really great prize : 36 coca cola figures with yellow base from FF VII and FF VIII, 2 shirts, a videotape and a small art book. Glass display are really a beautiful collector item for me !